The gulf between pop megastar and the world’s biggest subscription music service has only widened since she yanked her catalog off Spotify near the end of 2014. Image Credit: Mirror
The gulf between pop megastar and the world’s biggest subscription music service has only widened since she yanked her catalog off Spotify near the end of 2014. Image Credit: Mirror
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TheWrap Predicts 2016: Their guide to some of the biggest divides some of the biggest disputes among media and Silicon Valley giants.

This year saw some knock-down, drag-out battles between forces in technology and entertainment.

Titans in Hollywood and Silicon Valley have clashed as technology shifts consumer behavior in ways that upend entertainment norms, such as windows for film releases and bundling channels into big pay-TV packages.

In the best interest of consumers, here are six feuds whose resolution in 2016 could help bring more harmony to the world’s tech and entertainment junkies.

Will these parties actually bury the hatchet? Well, if these resolutions are anything like the ones everybody makes as the calendar flips, the outlook is not good.

1. Taylor Swift vs. Spotify

Swift’s outcry ended up as a tutorial about streaming for people unfamiliar with Spotify. Image Credit: Kiss925
Swift’s outcry ended up as a tutorial about streaming for people unfamiliar with Spotify. Image Credit: Kiss925

The gulf between pop megastar and the world’s biggest subscription music service has only widened since she yanked her catalog off Spotify near the end of 2014.

Though Spotify has long held that it agrees with Swift about artists being fairly compensated for their work, the company didn’t helped matters by trumpeting how Swift’s protests have been “a big success,” according to CEO Daniel Ek. Swift’s outcry ended up as a tutorial about streaming for people unfamiliar with Spotify, and contributed to the start-up’s most rapid period of user growth.

As the two figures in the center spotlight, Swift and Spotify mending fences could do the most good for charting a future that works for musicians, tech companies and consumers as streaming becomes the status quo.

2. Apple vs. Amazon

Apple Inc CEO Tim Cook at one of their Apple Labs in California, United States. Image Credit: FortuneDotCom
Apple Inc CEO Tim Cook at one of their Apple Labs in California, United States. Image Credit: FortuneDotCom

Apple has never been welcoming to other tech companies that dabble in media. Its Apple TV streaming box has never allowed and continues to block easy playback of movies and shows downloaded anywhere other than its iTunes store, and Amazon’s Prime Video service is a glaring hole in the boxes’ app line up.

Amazon, however, ratcheted up the rivalry this year when it pulled Apple TV boxes off its virtual shelves. That means consumers can’t buy Apple’s popular box at the biggest e-commerce site in North America.

3. Netflix vs. Ratings Doubters

The Cast from the House Of Cards. Image Credit: TVDinnerAndAMovie
The Cast from the House Of Cards. Image Credit: TVDinnerAndAMovie

Netflix constantly irks Hollywood by proclaiming its buzzy original programs like “House of Cards” are hits without ever providing audience figures to back up the claims. Meanwhile, as consumers continue to drift away from watching TV live by appointment, network heads have called for ratings that count views happening three days, seven days, even infinite days after airing.

Nielsen’s efforts toward total platform measurement are tiptoes in the right direction, but until the tools catch up with the audience behavior, could Netflix just give some context for its claims and everyone grant networks some credit for the viewing they’re getting that’s not being counted?

Probably not, but it doesn’t hurt to ask.

4. Facebook vs. Video Creators

Earlier this year, Indian Prime Minister Narendra Modi (Left) visited the Facebook headquarters in Menlo Park, California, United States for a TownHall Q&A. Image Credit: Independent
Earlier this year, Indian Prime Minister Narendra Modi (Left) visited the Facebook headquarters in Menlo Park, California, United States for a TownHall Q&A. Image Credit: Independent

The world’s biggest social network embarked on an aggressive campaign to dominate online video this year, and it made some big strides. Last month, the company said it has reached 8 billion video views a day, about double the level of six months earlier, thanks to its switch to autoplay and prioritizing video in its News Feed algorithm.

But that headlong rush meant some creator interests were left on the wayside. The practice of freebooting emerged, in which copyright-protected material (often from YouTube) is uploaded on Facebook by somebody else. And high-profile online-video personalities like Hank Green have accused Facebook’s slow response to the practice as a tacit endorsement of theft.

Facebook has moved toward video matching software to identify clips that are stolen, but decisive strides in that direction next year is the best way for Facebook meteoric rise in video influence to work in everyone’s best interest.

5. T-Mobile vs. Streaming Services (and the FCC)

T-Mobile CEO John Legere. Image Credit: Turner
T-Mobile CEO John Legere. Image Credit: Turner

Last month, carrier T-Mobile unveiled a program, Binge On, that let customers watch lower-resolution streams of video from top streaming sites without any penalty against their data caps. With video streaming by far the biggest data hog on devices, it seems like a clear win for consumers, right?

Maybe not. Not all streaming services participated, and some  like YouTube have indicated that T-Mobile is treating its streams differently than it did before. Preferential treatment of some Internet traffic over others runs afoul of a principle known as Net Neutrality, and it has the Federal Communications Commission sniffing around.

Next year, lets find a way to let consumers binge on the go without compromising the democracy of the Internet.

6. Cable Companies vs. Networks

ESPN sued Verizon saying its contracts prohibit the separation. Image Credit: TCTechCrunch2011
ESPN sued Verizon saying its contracts prohibit the separation. Image Credit: TCTechCrunch2011

To bundle or not to bundle? Maybe television tangle is a better way to describe it. The system of grouping multiple networks together in big packages has enriched TV programmers and distributors for year, helped foster the development of niche channels, and provided consumers with pay-TV packages that, on the whole, deliver a lot of content at a relatively good value. Problems arise when the cable bill climbs to a point a would-be cord-cutter starts to question: Why pay for thousands of channels when you only watch five?

Smaller bundles emerged this year, with services like Dish’s Sling TV launching a $20 package of a few essential networks. But some took unbundling a step too far for others to stomach: Verizon made Disney’s ESPN and ESPN2 sports channels optional in a new FiOS package, and ESPN sued saying its contracts prohibit the separation.

Finding a sweet spots for various bundles will be the only way for networks, distributors and TV to get their happy ending.

[TheWrap]