Starting this month, U.S. owners of LG Smart TVs will be able to enjoy thousands of movies and TV shows through “Google Play Movies & TV.”

Compatible with LG’s industry-leading webOS Smart TV platform (as well as its earlier NetCast 4.0 and 4.5), Google Play Movies & TV will offer timeless classics, new releases, independent films and cult favorites in both HD and SD formats.

With Google Play Movies & TV, viewers can rent or buy from among thousands of movies or TV shows from major Hollywood studios.

And because all the content originates from the cloud, viewers can begin watching on their LG Smart TVs at home and resume watching from where they left off the next day on their smartphone, tablet or PC.

“U.S. consumers are increasingly demanding fresh, high-quality content and we’re seeing the smart TV market grow rapidly as a result,” said David VanderWaal, vice president of marketing, LG ElectronicsUSA.

“Offering our consumers the best possible home entertainment experience is our highest priority and our partnership with Google to offer Google Play Movies and TV helps LG deliver more quality content options along with leading TV picture quality and a simple and fast smart TV experience powered by our webOS Smart TV platform.”

LG’s webOS Smart TV platform is designed to make finding and switching between content options – including broadcast TV, streaming services and external devices – intuitive and fast. LG webOS features simple switching to let users quickly shift the content they like, as well as simple discovery to help find new sources of entertainment from 4K partners such as Amazon Instant Video, Netflix™, YouTube™, now DIRECTV and many more Full HD options.*

Google Play Movies will become available starting this month on LG Smart TVs in 104 countries with the TV service rolling out initially in the United States, the United Kingdom, Australia, and Canada.