Apple said Monday that pre-orders for its new iPhones set for release this month are on a pace to top last year’s record for new handsets.
“Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and preorders this weekend were very strong around the world,” Apple said.
“We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale September 25.”
The statement said online orders have been “exceptionally strong and exceeded our own forecasts for the preorder period.”
The California tech giant is seeking to build on the success of large-screen handsets introduced last year that have dominated the high-end smartphone market.
The iPhone 6S and 6S Plus have the same overall dimensions as the previous versions, but with new technologies under the hood.
One of the key new features is called “3D touch,” which responds to pressure exerted on the screen to allow users to look inside messages and applications.