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Today, Facebook has introduced a new way to connect and interact with public figures on Facebook through live video.

Public figures can share live video from Facebook Mentions, the app that makes it easy for athletes, musicians, politicians and other influencers to talk with their fans and each other. You can discover these live videos from public figures you follow in your News Feed.

The public can comment on, like or share the video while watching a live broadcast.

You can also see when your friends or other public figures start watching.

“Live is an immersive and authentic way to connect with the public figures you care about, in real-time” the press release said.

If you don’t catch the live broadcast, you can also watch the video later on the public figure’s Page.

[Facebook]