Wileyfox. Photo Credit: Engadget

There’s a new smartphone brand on the block, as the Wileyfox introduces its first two devices to the UK today.

Looking to do away with costly hardware and cluttered software, the new smartphone maker has landed, partnering with Qualcomm and Cyanogen along the way.

The company’s approach reminds us of OnePlus. Wileyfox isn’t promoting any “flagship killers” here, but they’re operating on the same model of low margins and a “pure” user experience.

The £199 (about $315) Wileyfox Storm is the more premium of the two, boasting a 5.5-inch 1080p display, a Snapdragon 615 processor, 3GB of RAM and 32GB of storage. In the camera department, you’ll find a 20-megapixel camera on the back and an 8-megapixel version up front.

Storm

The £129 ($204) Wileyfox Swift, meanwhile, is as an even more wallet-friendly affair. The resolution of the 5-inch display is slightly lower, and it runs on a less powerful Snapdragon 410 processor and 2GB of RAM. There’s 16GB of onboard storage and, like the Storm, it comes with a microSD slot that supports up to 32GB cards. Packing a 13-megapixel rear-facing camera and a 5-megapixel selfie snapper — a slight step down from the Storm.

swift

These aren’t the only Wileyfox handsets in development, according to the company; new devices that draw on the same partnerships and overall feel will arrive further down the line.

According to reports, both handsets will be available exclusively online in Europe, the Middle East and Africa. Pre-orders start this week, with the cheaper Swift shipping in early September before its beefier Storm sibling arrives in October.

Credit: DigitalSpy, TNW, WILEYFOX