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Goldgenie, a company renowned for its expensive luxury smartphones and devices like the Apple Watch (costing $164,000) is making a special edition gold-plated HTC One M9 smartphone to remember Cecil the Lion.

The company is to help raise awareness as well as donate part of the proceeds from the $2,470 it will make from the sales to Cecil’s former home, Hwange National Park in Zimbabwe.

Goldgenie’s designers have created a special laser engraving of the lion’s portrait with the words “For Cecil and his Kingdom” inscribed below it for a limited edition range of 24k Gold embellished HTC One M9 smartphones.

Only 99 of the special edition smartphones will be made available for sale and 10% from every sale (£159) will be donated to Friends of Hwange.

This Limited Edition 24k Gold Cecil the Lion HTC One M9 phone is SIM free and factory unlocked to ALL networks – you can use this 24k Gold embellished HTC ONE on any network throughout the world.

The phone will come with a luxury cherry oak finish box, HTC ONE (M9) phone, earphones with remote and mic, charger plug + USB cable, documentation and total armour protection installed by master craftsmen at Goldgenie.

[Via]