FeaturedFeaturedDesign took centre stage in Johannesburg on Thursday, 02 July when Huawei introduced its latest masterpiece, the P8 smart phone at the Johannesburg Country Club.

The launch is the culmination of an world tour that has included stops in Bangkok, Singapore, New York and London, with newly appointed GM of Huawei Consumer Business Group SA, Charlene Munilall unveiling the incomparable P8 to an expectant gathering that included guests from seven African markets.

Building on the success of its predecessors, the P8 embodies classic yet inspiring design, class-leading technology and ease of use that is bound to amaze and inspire its users. The P series is focused on beauty and the Huawei P8 epitomizes this in all aspects, from the phone’s design, the user interface and including its packaging.

The Huawei P8 is undoubtedly “superlatively fashionable”.

The phone’s design inspiration comes from the ancient tradition of libraries throughout the ages, where knowledge is curated on mahogany bookshelves, and is steeped in history and a respect for culture.

This is reflected in the design that aims to enhance comfort and elegance, with the phone’s curves inspired by the spine of hardcover books that offers outstanding comfort.

The P series is recognized for its minimalist aesthetics including: a flat screen, frameless front and pure back design. Similar to the screen, the camera lens has a flat surface, which reflects the pursuit of a minimalist feel and form.

Catering to the fashion conscious consumer who delights in choice, the Huawei P8 is available in silver, gold, black and grey. The P8’s 5.2’’ full HD display with a 1080p resolution completes the design of a handset that redefines elegance and a fully immersive experience.

The Huawei P8 is undoubtedly the smart phone of choice for the fashion-conscious, visually-stimulated modern user. The P8 will be available in South African stores and through all network operators from the second week of July.