Mobofree.com, an African social market place last week announced that the number of registered users in Uganda had increased by more than 1555%.
This has resulted in a 5548% increase in the number of classifieds published on mobofree.com in Uganda.
In Nigeria where the site is very active, mobofree experienced an increase of more than 44% in the number of registered users of MOBOfree.com over the past 12 months. This resulted in a 1042% increase in the number of classifieds published on MOBOfree.com in Nigeria. There are currently more than 500,000 active listings on the platform in Nigeria only.
With four million registered users, including two million active monthly users in Nigeria and a strong foot print in Uganda and Zimbabwe, mobofree is the one of the largest and most successful classifieds platforms in Africa.
Cristobal Alonso, the CEO and Co-founder of mobofree said, “Online trading is growing rapidly across Africa as the IT and mobile infrastructure across the continent continues improving. Depsite that, part of our challenge is convincing people of the value of the internet to buy, sell or swap items and services.”
He said, “In line with that, we understand that African countries have their own culture, different rates of internet, mobile and smartphone penetration, so every African market should be approached with an individual strategy. Things that work in Europe or United States can be totally unacceptable for African users.”
He said Mobo free entered the African markets with a concept of connecting social networks and classifieds together in a single platform.
The MOBOfree technological platform makes buying and selling online easy for any African user with any device, not only for PCs and smartphones but also for old phones with small screens (known as “feature” phones).