Social networking giant Facebook is testing a new Netflix-like video feature that automatically plays another video once the one you’re currently watching ends.
Last September, Facebook rolled out recommended videos.
In this new test, if you don’t click on a “related video” after a certain amount of time following the end of your video, the next video in the queue will start playing on its own.
Facebook is testing the feature using different lengths of videos
Facebook has confirmed that it is testing the feature for some users on iOS and Android, but didn’t offer much else.
YouTube started rolling out a similar autoplay feature for some videos in February.
More videos on Facebook likely means more video advertising on Facebook.