Twitter is constantly moving. That’s part of the allure of the social network. But sometimes you want to dig up a tweet you saw and of course you go to the place where you search for everything: Google.
Today, Twitter announced that it was giving Google access to its firehose of data in order to make finding all those tweets. Firstreported by Bloomberg yesterday, tweets will start showing up in Google search results as soon as they are posted to the social network.
During today’s Q4 2014 earnings call, CEO Dick Costolo confirmed the deal, but wouldn’t share any details. He did say it would roll out several months from now.
The agreement underscores the progress that Twitter Chief Executive Officer Dick Costolo is making in getting tweets seen by more non-users and generating more advertising revenue from a larger audience. Twitter, which also provides data to Microsoft Corp.’s Bing search service and Yahoo! Inc., is aiming to draw more people to its site as user growth slows. Twitter this week announced deals to show advertising in Flipboard Inc.’s mobile application and with Yahoo Japan Corp
Twitter’s growth has slowed, but by partnering with Google for better search results, it could convince potential users to try the service out or come back to it if enough tweets end up being relevant to their search queries.