Samsung Electronics South Africa has successfully broken the GUINNESS World Record™ for the most contributions to an online album of self-portrait photographs (selfies) in 24 hours. The record breaking number of selfies was an astounding 12,598, as verified by GUINNESS World Records™.

The attempt took place at Sandton City in Johannesburg and Canal Walk in Cape Town, in partnership with 947 FM and KFM. The activations were perfectly paired with the South African launch of Samsung’s new GALAXY A-Series of smartphones, which comes packed with enhanced selfie features.

Justin Hume, Director of Product Marketing, Integrated Mobility at Samsung Electronics SA says, “We are delighted to receive confirmation that we were successful in our attempt. We would like to say a massive thank you to everyone who took a selfie and helped us to break the record, especially here on SA soil.”

Thousands of participants answered the call to have their selfies captured and be part of an opportunity to get into the records books. In addition to helping to break a World Record, the public also had the chance to get their hands on their own Samsung GALAXY A-Series smartphones, as the first ten people who arrived at venues in both cities received the new device.

“Samsung delivered a unique and exciting experience for consumers to be a part of a record breaking attempt. This was indeed a great honour and further cements our commitment to delivering innovative and inspiring consumer experiences,” concludes Hume.