Samsung’s free messaging app ChatOn which has over 100 million users since its launch in 20111 has failed to catch on around the globe. As a result, the company is shutting down the service on February 1, 2015, worldwide but not in the US.
The move is a reaction to the changing demands in the market,” and that the company will focus on health and mobile commerce instead.
Based on a recent survey, users spent only six seconds per month on ChatOn, as opposed to 11 hours on Facebook and over an hour on Instagram.
This may be due to the popularity of rival messaging apps like WeChat, Line, and WhatsApp around the world, which dominate mobile messaging activity in various markets.
Samsung has said that it will allow users to save their chat records, photos and videos shared via app before it is shut down.