It has announced the launch of redditmade, a new crowdfunding platform allowing Reddit’s active user base to raise money for projects created within the site’s subreddit communities.
“One of the biggest reasons we created redditmade was to allow subreddits an easy way to create official subreddit merch for their communities,” wrote Reddit marketing manager Kaela Gardner in the announcement post.
“Whatever you want to make, we’ll connect you to our network of quality sourcing partners for a variety of products and walk you through every step of the process so your community can celebrate your connection and show off your pride without all the work.”
The platform is likely to strengthen the sub-communities within Reddit. The platform is also a natural fit for Reddit, which is known for having its users come together to bring attention to important issues or raise money for important causes on other crowdfunding platforms.
In the past, Reddit has struggled to reach profitability, and recently raised a massive $50 million round of funding to help fix that.