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This weekend, Microsoft released a brand-new app for iOS called Snipp3t that lets you “subscribe” to celebrities.

In doing so, you set yourself up to receive personalized headlines, social media feeds, and all the other news you can handle regarding what said celebrity is up to.

Snipp3t

You Tap on a celebrity to view their detailed profiles and explore a timeline of news stories surrounding them. You can also tap into a news story to get all relevant story content (news articles, photos, videos, and social mentions) in one place.

Searching for celebrities (and news related to them) within the app is pretty similar to a standard Bing search, unless you associate your Facebook account with the app to enable its subscription features. Doing so also allows you to see which celebrities your Facebook friends happen to be following.

You can also share your thoughts about a particular celebrity with your friends or anyone else subscribing to said icon.

The app currently works with iPads and iPhones, though it’s been designed for the latter.

The App’s presentation is well-done and its purpose will surely fill the same niche that all those supermarket tabloids likely reach.

Source: PCmag