Instagram has launched 3 new tools that are going to help businesses and brands build a following on the social network. Account Insights, Ad Insights and Ad staging are the three tools that have been launched and according to the official report, Instagram believes these tools will help brands better understand the performance of their paid and organic content on the social site.
The business tools provide value to brands in three main areas and here is the break down:
Account insights: allows businesses to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement
Ad insights: shows the performance of paid campaigns with brand analytics (impressions, reach, and frequency) for each individual ad delivered to the target audience
Ad staging: allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns
The new tools will help brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. For example, an advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos. Also, brand marketers will be able to better understand the best time of day to post a photo or video.
Instagram has worked closely with several advertising partners to make sure these tools meet their needs and they are now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.