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anonymous loginFacebook has unveiled a new feature called “Anonymous Login” that lets users sign up for websites without having to enter a name or email address.

The Anonymous Login button is colored black instead of Facebook blue. Anonymous Login lets users easily log in to applications without a username or a password.

According to Facebook CEO Mark Zuckerberg, The apps will be forbidden from collecting personal data from people who are using the feature. Using the Anonymous Login feature doesn’t grant users privacy from Facebook. The social media website will still be able to see everything users do that is connected to their accounts.

This means that because the company can better target ads based on where people use their accounts, this will in turn make the social media company more valuable as a data broker.

“You’ll be able to have an experience that’s synced, without the app knowing who you are,” Mark Zuckerberg said. He described Anonymous Login as a way “to try apps without fear. We used to have this famous mantra, ‘move fast and break things,”‘ Mark Zuckerberg said at Facebook’s developer conference in San Francisco.

Credit: jdjournal.com