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Samsung last night introduced the much anticipated latest flagship model, the Galaxy S5, at a media-packed event in Nairobi.

The fifth generation of the Galaxy S series offers consumers a refined experience through innovation of the essential features: design, camera, connectivity, fitness and protection.

“With the Galaxy S5, Samsung is going back to basics to focus on delivering the capabilities that matter most to our consumers,” said Mr. Robert Ngeru, VP and COO of Samsung East Africa Ltd.

“Consumers are looking for mobile tools that inspire and support them as they improve their everyday lives. The Galaxy S5 represents an iconic design with essential and useful features to focus on delivering the ultimate Smartphone on the market today through people inspired innovation.”

The Galaxy S5 boasts a sleek new curved design with a large screen, a metallic frame, a wide range of modern colors, and finishing choices which reflect the current styles and trends worldwide. The device combines an advanced camera, fast network connectivity, dedicated fitness tools and enhanced device protection features as consumers stay fit and connected in style.

 The Galaxy S5 blends the iconic Samsung design with modern trends to appeal to a range of consumer tastes and interests. It features a perforated pattern on the back cover creating a modern glam look. Its new contoured shape comes in an array of vivid colors, including Charcoal Black, ShimmeryWhite, ElectricBlue and Copper Gold, to compliment the style of the individual consumer.

In addition, the 5.1” full HD super AMOLED screen enhances a consumer’s visual experience due to its optimized color range, saturation and sharpness of display. These features provide a crystal clear display at a lower power consumption therefore allowing the consumer to experience the gallery, camera, internet, video and other smart remote apps with a display specially adapted to them.

 Capturing and saving precious memories is one of the most important smartphone features today. The new Galaxy S5 offers superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface that allow consumers to effortlessly take, edit and share photos.

The Galaxy S5 offers the world’s fastest autofocus speed up to 0.3 seconds, advanced High Dynamic Range (HDR) which reproduces natural light and color with striking intensity at any circumstances, and selective focus which allow users to focus on a specific area of an object while simultaneously blurring out the background thus bringing a whole new level to photo taking. With this capability, consumers no longer need a special lens kit to create a shallow depth of field (DOF) effect.

Other noteworthy features that come with the advanced camera include virtual shot which enables consumers to recreate their environment, the studio app which gives consumers the complete studio experience from lighting to editing, and a clever app called ‘shot &more’ which lets the consumer snap their photo first and choose the mode later.

Consumers are increasingly becoming more conscious about healthy living, and fitness is becoming a core part of their lives. With the enhanced S Health 3.0, the new Galaxy S5 offers more tools to encourage people to engage in a healthier lifestyle and achieve their ultimate fitness goals. It provides a comprehensive personal fitness tracker to help users monitor and manage their behavior, along with additional tools including a pedometer, diet and exercise records, and a new, built-in heart rate monitor.

Additional apps may also be downloaded to expand S Health’s capabilities i.e. Coach, Sleep, Caregiver, Community and many more. Coach turns the Galaxy S5 into a personal trainer that offers advice on how to stay fit and healthy, Caregiver shares information about a consumer’s health with friends and family, and Community connects a consumer to their friends so that they may be able to compete and participate in challenges so that everyone can reach their goals together.

Galaxy S5 users can further customize their experience with an enriched third party app ecosystem and the ability to pair with next generation Gear products for real-time fitness coaching.

 Samsung Gear Fit is the industry’s first curved, Super AMOLED wearable device for the active consumer. The Gear Fit offers the convenience of Samsung Gear technology with the most comprehensive fitness tools available thus enabling consumers stay physically active without sacrificing personal style or mobile connectivity.

The new Gear Fit provides superior connectivity benefits of Samsung wearable technology with a custom, real time fitness coaching to provide unique, personalized advice and workout recommendations. This brings a positive change in a consumer’s way of life.

The Galaxy S5 is IP67 dust and water resistant, meaning that it is protected against entry of dust and can resist damage from temporary immersion in water (can be in 1meter of water for up to 30 minutes).

It also offers a Finger Scanner embedded in the home key, providing a secure, biometric screen locking feature and a seamless and safe mobile payment experience to consumers. Consumers therefore benefit from enhanced security without compromising on convenience.

Both the Galaxy S5 and the Gear Fit provide functional and fundamental everyday features which focus on what is most important to people. As such, Samsung will continue to refine and re-design their products to meet the changing needs and demands of consumers.

 Samsung will offer consumers who own a Galaxy S5 Accidental Damage from Handling (ADH) assurance for up to two years. If a consumer damages their device in any way in the first year (12 months) they are entitled to a free swap for another Galaxy S5, or a free repair twice in the year. If a consumer does not incur any incidents, then this is carried over to the second year where the consumer can claim up to four repairs. This smart swap – smart value guarantee is only applicable if the consumer downloads the Samsung Premium Android App as soon as they buy the phone.

For additional value and productivity right out of the box, Samsung Galaxy S5 will feature premium pre-paid, long term subscription offers from best-selling news, fitness apps, social media, cloud storage providers, and navigation including: Bloomberg Business Week, Wall Street Journal, Run Keeper, Workout Trainer, Dropbox, Bitcasa, Evernote, Sygic, Blurb, LinkedIn, Kenya Law Reports, eKitabu ebooks, Kleek and 10 others; valued at approximately $600.

The Galaxy S5 is useful to everyone as it is designed to make life easier. It allows consumers to experience the utmost comfort of access and usage. Smart built-in capabilities help consumers figure out what they want from the smartphone.

The device will be available through Samsung’s retail channels, e-commerce and mobile operators.