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LG East Africa has launched its curved OLED television in the Kenyan market, in a move to grow its premium market share.

Curved-OLED-TV-LG

Joseph Kim, LG East Africa managing director (MD), said though changes in consumer trends and the market landscape are extremely difficult to predict and can have major consequences on the electronics business, the company would attempt to stay ahead of the game by introducing the range of premium products and by expanding the overall diversity of its television line-up.

The 55-inch OLED TV, which is retailing at about KSh1.2 million (US$14,000), is presently only available at Hotpoint Appliances and Sarit Centre in Nairobi.

“It’s possible to make OLED TVs considerably thinner and lighter than LCD TVs because OLED has a simple structure and requires no additional illuminant,” said Kim.

Kim said if yield rates continue to rise, OLED TVs will quickly replace LCD TVs in living rooms around the world.

A curved screen allows viewers to enjoy the same quality of excellent picture quality in both 2D and 3D images in any angle.

“The success of our TV business is largely dependent on the following key factors: the global economy, competition between manufacturers and panel supply,” Kim said.

“LG will also boost its share in the mid- to-lower end of the global market via improved production efficiency, cost competitiveness and well designed, user-friendly TV models.”

First showcased at the International Consumer Electronics Show (CES) 2013, the TV is 4.3mm (0.17 inches) thin, weighing 17 kgs, featuring a crystal stand, which is incorporated in the forward-facing speakers.