A study has shown that Ugandan Prime Minister Patrick Amama Mbabazi and Rwanda’s President Paul Kagame are the most conversational world leaders on Twitter.
The Twiplomacy report said Ugandan Prime Minister @AmamaMbabazi is the most conversational world leader with 96% of his tweets being @replies to other Twitter users. The second most conversational leader is Rwanda’s President @PaulKagame. Swedish Foreign Minister Carl Bildt comes third with his @fragaCarlBildt “Ask-Carl-Bildt” account, which is exclusively used for Twitter chats. On his Swedish account (@cbildt) Carl Bildt is also replying to other Twitter users in every second tweet. Ecuador President Rafael Correa and Rwanda’s Foreign Minister Louise Mushikiwabo complete the top five list.
The study was carried out by Burson-Marsteller and refers to data taken in July 2013 from the accounts of 505 heads of state and government and foreign ministers and their institutions in 153 countries.
The study also shows that ousted Egyptian President Muhammad Morsi is the most followed leader on the African continent with 1.6 million followers
US President Barack Obama is still the most followed world leader on Twitter with 34.5 million followers.
Seventy-one per cent of African leaders are on Twitter, but they are currently not that well connected, either among themselves or with other world leaders.
The President of Mali, @PresidenceMali, has the most mutual Twitter connections.
Burson-Marsteller’s study said that more than three-quarters (77.7 per cent) of world leaders have a Twitter account and two-thirds (68 per cent) have made mutual connections with their peers.
“This study illustrates how Twitter and social media in general have become part and parcel of any integrated government communications”, said Jeremy Galbraith, chief executive officer of Burson-Marsteller Europe, Middle East and Africa.