Mobile messaging service WhatsApp has announced record user numbers, after revealing that the service just processed 27 billion messages over a 24 hour period. That’s significantly up on its previous best of 18 billion from the final day of 2012.
The 27 billion consists of 10 billion inbound messages from WhatsApp users and 17 billion messages received. The reason that these do figures don’t match is that they include group messages; “sending one message into group chat of 10 people is 1:10 inbound:outbound.
The messaging app allows users to send free text and multimedia messages to individuals or groups. It is available for a range of devices and platforms, including iOS, Android, Windows Phone, BlackBerry, Asha, Symbian and more.
CEO Jan Koum recently revealed that the company has more than 200 million active monthly users (the total number of registered users is unknown). That makes it larger than Twitter and it’s fair to say it is leading the mobile messaging industry at this point.
The company has signed deals with operators across the world and has partnered handset makers — including Nokia, which built a physical WhatsApp button on the Asha 210 – in a bid to widen its base to make the service useful for increasing numbers of people.