Instagram just launched video functionality. Glorious, 15-second, editable video functionality. Complete with image stabilization.

The competition should give users plenty to be excited about, whether you’re a Vine loyalist or an Instagrammaholic, I believe both apps will likely continue to thrive. Where Instagram’s user base is mostly made up of people documenting their feet, coffees, and pets, Vine has attracted a group of users who are pleased by the challenges set forth in the app.

Instagram’s filters, longer video length, stability technology and already-ingrained user behavior will keep its video offering very similar to its photo offering. People will now just post videos of their feet, coffees, and pets. At the same time, Vine’s growing community of creatives and tinkering designers will likely continue to blossom, as well.

Below is a comparison of the features in both apps.

instagram-vs-vine5

Credit: Tech Crunch