Rap superstar Jay-Z, who will release 1 million advanced copies of his upcoming new album —Magna Carter Holy Grail — to owners of the Korean company’s Galaxy range of smartphones and tablets for free.
Samsung has paid $5 million for the content, although other media claim the deal could be worth as much as $20 million. The agreement will see the album released to Samsung customers 72 hours ahead of the album’s July 4 release date, via an app that will hit the Google Play store on June 24.
Though they will get a heads-up on the album, Samsung users won’t be able to share the tracks with friends or others until it is released to the public.
The deal was confirmed on Sunday when the ad played during the game 5 of the NBA final, featuring the Miami Heat and San Antonio Spurs.
The video shows Jay-Z and his production team — including Rick Rubin, Timbaland, and Pharrell Williams from The Neptunes — at work in the studio developing the album, and features a Galaxy Tab being used.