Wireless provider Swisscom and Samsung created a stare down contest in the railroad station at Zurich to promote the Galaxy S4’s eye-tracking feature of you can scroll on the phone without touching it.

The company installed a booth on a busy platform and offered any passenger a free Galaxy S4 if they could stare at it for a full hour without the phone detecting they’d looked away.

This sounds simple enough  until the challenge begins. One guy made it through the hour. Here is a video clip of the event.

Credit: Business Insider