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Samsung Electronics (East Africa) and Airtel today launched the much anticipated Samsung Galaxy SIV at a breakfast event in Kampala.

As part of an on-going global launch of the Galaxy S4 Smart Phone in key markets and just a week after the launch of the handset in Africa at a colourful event in South Africa, Samsung Electronics East Africa is taking the lead to unveil the latest addition to the Galaxy S line.

Uganda becomes the third African country in which the smartphone has been launched, after South Africa and Kenya.

Light Moment

Samsung’s Robert Njeru (left) poses for a photo with ICT Minister Nyombi Thembo (center) and Airtel MD V.G. Somasekhar

Samsung Electronics East Africa Chief Operating Officer, Robert Ngeru speaking when he confirmed the launch of the Galaxy S4 in the Kampala, explained that the beauty of the phone lies in the highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape.

The Samsung S4 is the one phone that has the global phone market buzzing it is the most anticipated phone to be released in 2013, pre orders for the device exceeded 10 million  units less than two weeks after the announcement of the commercial launch.

In a strategic alliance, the Galaxy S4 will be available at all Airtel and Samsung authorized dealer shops in Uganda.

Airtel CEO VG Somasheka

Airtel MD V. G. Somasekhar

PC Tech CEO Albert Mucunguzi greets other members of the media

PC Tech’s Albert Mucunguzi greets the some of the media representatives

Winner of the raffle

LUCKY: The lucky winner of the Galaxy S4.

Samsung Country Manager Amos Mulago prepping for the raffle with Airtel's Pheona Wall

Samsung’s Country Manager (Uganda) Amos Mulago (Left) prepares for the raffle with Airtel’s Pheona Wall

“We are very excited to make this ground-breaking phone available on the Ugandan Market. Ugandans are becoming tech savvy and Airtel is committed to keeping up with their technology requirements,” said Airtel Uganda Managing Director, V. G. Somasekhar.

“The latest demand is for the Samsung Galaxy S4 which we are availing with an exciting offer to customers who would like to pre-book the phone,” he continued.

Samsung’s latest warranty cover “Accidental Damage Handling” that takes care of broken displays will certainly attract interest from Samsung admirers.

“The Samsung GALAXY S4 is slimmer yet stronger, with less to hold yet more to see. It has come up with simply unreal beauty. In the East African market, this smart phone will be available in Black Mist and White Frost colour shades,” Ngeru said.

Samsung Electronics COO Robert

Robert Njeru presented about the “awesomeness” of the Galaxy S4.

Presentation from Samsung

“Understanding what matters most to us in our lives, the Samsung GALAXY S4, redefines the way we live and to maximize our fulfilment of life. This sleek and innovative smartphone makes every moment of life meaningful; it understands the value of relationships, enabling true connections with friends and family.  It believes in the importance of an effortless user experience, making your life easy and hassle-free; and, it empowers your life, helping take care of your well-being,” read the press statement.

The Galaxy S4 will initially be selling at UGX. 1,990,000/=.