Facebook is making strides with the app editions of its service for Android and iOS, but the desktop look has fallen behind recent design trends. Rather than just sit around and complain, designer Fred Nerby took matters into his own hands with this gorgeous new look and concept redesign of the site that he posted to Behance.

Nerby describes the project as “a conceptional and systematic design approach for a new responsive desktop and iPad concept to the largest networking platform in the world, focusing on a more streamlined solution for its online space and created behaviour.”

Here is the project video (scroll below to see full image):

Facebook Prototype – Conceptional Approach from Fred Nerby on Vimeo.

Here is the full text from the designer:

A conceptional and systematic design approach for a new responsive desktop and iPad concept for Facebook.

I wanted to create a better understanding and relation between user and content and how such data can be displayed. Today, Facebook is not so much the necessary evil that people have to get used to anymore as much as it has become part of people’s behaviour on a daily basis. That behaviour is a very powerful tool for both end-users and companies around the world when “used and promoted in the correct way”, create your platform and tell a story about it! The visual impact is crucial today and how we’re displaying information is essential for any application’s success.

I approached the platform from a user perspective and focused on targeted & personalized data while maintaining a visually appealing interface. Facebook has done a good job on this for a long time but we’re still not seeing the full extent of what’s possible within this platform. I believe the future of data, design & dev lies within personalised or targeted information online, because currently, we’re flooded with information online such as banners, ads and other media’s who have based their campaigns on a more narrative philosophy (which is “interrupting the user” to think of a brand or product they hadn’t thought about). This concept draws upon a systematic theory, creating a more personal environment online.

And here is the full image:

Facebook New Design Concept