Earlier this week Facebook made their new mobile app install ads available to all developers. Initially announced earlier in August as a new and effective way for mobile app developers to drive installs and increase app discovery. The biggest reason behind this was that so far many developers have used the ads in games on Facebook as an important part of their growth strategy, which is why Facebook has decided to bring these opportunities to mobile apps. With these new ads, mobile apps and games of all sizes across any category can reach the right audience, at scale.
So just how effective are these new ads? Well according to the post, a number of major players in Facebook gaming found the ads to significantly raise their CTRs and conversion rates. During the Beta period TinyCo saw 50 percent higher CTRs and a significantly higher conversion rate, furthermore they experienced a significant increase in player engagement.
Now that we know the new ads work it’s time for you to get cracking, integrating these apps has never been easier. Facebook has made it incredibly easy by integrating the ads into the App Dashboard. From there, developers can use existing ad tools and the new mobile app install ads API to build their own custom ads. These are the same ad tools that developers use on the main Facebook Web site so all of those options are available to you.
You can start creating mobile app install ads right now. To do so, just head over to the documentation that provides all the details you’ll need to create your own mobile ads.