“In this age of social media and more people going online for services, this is a natural way to introduce people to online registration and leverage the power of friends on Facebook to get more people registered,” said Shane Hamlin, co-director of elections.
Washington state, in the US Pacific Northwest, has had online registration since 2008, and since then, there have been 475,000 registrations or changes of address processed through the system. Washington is one of more than a dozen states that offer online registration.
Washington state is the first to offer voter registration via Facebook.
“We are excited that citizens in Washington state will be able to register to vote and review useful voting information on Facebook,” said Facebook spokesman Andrew Noyes.
The state of Washington, Facebook and Microsoft developed the application.
Once it is live, Facebook users can click on the application within the secretary of state’s Facebook page. They’ll need to agree to let Facebook access their information, which will be used to pre-fill their name and date of birth in the voter registration form. Users will still need to provide a driver’s license or state ID card number to continue.
Hamlin said that Facebook doesn’t have access to the state’s database; its page just overlays the application. Voters will also be able to access the state’s “My Vote” site with specific information on candidates and ballot measures.
Hamlin said that beyond giving Facebook permission to use names and dates of birth, voters don’t need to worry about their personal information being collected by Facebook.
“You are giving your information to us, not Facebook,” he said.