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Entrants can upload their work to the GoCreate Web site, and use social media tools to lobby for ratings from the creative community and the general public. Entries with 100 or more ratings will qualify for inclusion in the “Hall of Fame”, which makes them eligible for prizes.

Categories included in the competition are Web, design, developers, print, video, animation, photography and app development. Prizes range from Adobe software to Nikon cameras, and the grand prize-winner will receive the Adobe CS6 Master Collection.cs6

“Adobe GoCreate is an equal opportunity platform meaning that young creatives can showcase their creative works of art irrespective of their level of skill, talent or experience in the industry,” explains Adobe, adding that to some extent the community value of the project outstrips the competition element.

GoCreate is spearheaded by Adobe’s marketing and PR manager for Sub-Saharan Africa and Israel, Leonard Rabotapi, who hopes the initiative will empower young creatives.

“As a company, Adobe is all about creativity. We understand that unlocking creative potential is key to economic and societal growth. The challenge is that globally less than half of employees describe themselves as creative and only one in four feel that they are living up to their creative potential,” says Rabotapi.

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Previous winner of the video category, Thando Tshabalala, says: “Adobe GoCreate provided an opportunity for me to profile my work and get recognition for my passion as a young creative. It is a great platform to encourage upcoming and established creatives to learn and appreciate each other’s work.”

“At Adobe, we challenge the assertion that there’s nothing new under the sun. There’s always something new, every day, every hour and every minute as people want to express themselves, make themselves known, to forge and deliver truly original thoughts,” says Adobe’s marketing director for emerging markets, Lothar Haenle. “Our purpose is to break down the barriers to creation.”

By Kathryn McConnachie, ITWeb.