Notice on the homepage of Apple.com

At 10am Eastern (6pm East African Time) the big news will be revealed, but what could it be? There are a ton of guesses at the moment, but not a lot of hard data. The main contender seems to be streaming music from iTunes, but the introduction of The Beatles music to iTunes has come up (doesn’t it always?) as well an iTunes subscription service and others. All we know for sure is that it has to do with iTunes and Apple is pretty excited about it.

For their part Crunchgear thinks Apple might “kill the MP3” tomorrow by introducing a streaming music service. It’s a good theory, especially combined with the knowledge that Apple is building a datacenter in North Carolina.

Streaming music looks like the most likely announcement, but there are a lot of other things that could go along with that, like wireless syncing and even cloud music storage. Any guesses as to what we’ll see?